جودة المعلومات وأثرها في تحقيق الميزة التنافسية المستدامة
The aim of this study is to know the type of relationship between information quality and its role in achieving sustainable competitive advantage, in addition to measuring the degrees of variation between the dimensions of information quality in achieving this advantage. To achieve the objectives of the study and prove its hypotheses, the descriptive analytical approach was used, which adopts the method of studying a particular phenomenon as it is in reality, and focuses on describing it accurately, clarifying its characteristics and expressing it quantitatively by describing it numerically. The study sample consisted of (65) employees of organizations working in the field of civil society. Among the most important findings of the study: The dimensions of information quality contribute to achieving sustainable competitive advantage. The results also showed that there is a statistically significant direct correlation between information quality and sustainable competitive advantage. In this regard, the study recommended that civil society organizations operating in the city of Gaziantep should not stop at the issue of information technology transfer, but should strive to achieve the best performance by setting standards for obtaining high-quality information in order to achieve this advantage.
Keywords: Information Quality, Sustainable Competitive Advantage, Forecasting, Effectiveness.
Usame ABDULLA, Research student (PhD), Istanbul Sabahattin Zaim University – TÜRKİYE
Dr. Ahmad HERSH, Associate Professor at Ankara University of Social Sciences – TÜRKİYE