مجلة ريحان للنشر العلمي مجلة علمية، محكمة، شهرية، مفتوحة الوصول
استراتيجية الإعلام في البحوث العلمية في تحقيق التنمية المستدامة
The process by which the past and present are studied and analyzed in order to anticipate future conditions, which is based on determining the goals to be achieved in the future. The media strategy aims to seek coherence and consistency between the strategic, interim and short-term goals. Hence, the success of the media strategy depends on the ability of scientific research to achieve sustainable development. This research aims as follows:
1- Highlighting the role of the media strategy in scientific research, by addressing issues of the scientific and cultural community.
2- Knowing the role played by the media strategy in scientific research in the field of social development.
The researcher touched on the importance of research as follows:
1- Because the media strategy in scientific research is concerned with finding social development for individuals and groups.
2- The study also highlights the importance of exploiting community awareness and seeking appropriate solutions to sustainable social issues.
The researcher used the descriptive analytical approach that describes and analyzes the phenomenon, solves social issues and recognizes descriptive research, as research that provides a description of the studied phenomena in the field of sustainable development. The researcher reached the following results:
1- Encouraging research and studies in the field of technology and information technology in all fields, especially the link between the media strategy and sustainable development.
2- Not to harm future generations, whether because of the depletion of natural resources, or because of indifference to the development of human resources, which creates difficult conditions in the future, as a result of the choices of the present.
Keywords: Media Strategy, Scientific Research, Sustainable Development.
Dr. Abakar Assileck ABAKAR, Former Minister Plenipotentiary in the Diplomatic Corps at the Chadian Ministry of Foreign Affairs, key member of the teaching staff at the Department of Media at the University of N’Djamena, collaborator in the Departments of Media at King Faisal University in Chad, the University of Moundou, the University of Sarh, and the University of Heck Chad – CHAD
