Persuasive methods in specialized television programs to achieve health awareness

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This study addresses the topic of “persuasive methods in specialized television programs to achieve health awareness.” The researcher adopted the descriptive approach consistent with the research topic, by describing the phenomena and identifying their components, while using the survey method to collect information and evidence through a questionnaire that was distributed to 440 university students.

One of the most important findings of the study was that there were no statistically significant differences in the attitudes of university students towards exposure to specialized television programs attributed to their academic level or academic specialization, while there were statistically significant differences attributed to social gender. I also found statistically significant differences in the persuasiveness of the contents of specialized television programs. Which achieves health awareness.

Keywords: persuasive methods, specialized television programs, health awareness

Kaled Ismaïl IBRAHIM, Faculty of Communication Communication & Journalism – LEBANON