مجلة ريحان للنشر العلمي مجلة علمية، محكمة، شهرية، مفتوحة الوصول
The article aimed to identify the attitudes of media students in Jordanian universities regarding employing artificial intelligence (AI) in learning in Jordan and the most prominent challenges they face in acquiring sufficient knowledge of AI interventions. In this regard, we rely on a survey approach based on knowing the attitudes of media students regarding applications of AI in learning through their responses via a questionnaire of (33) items distributed to a random sample of 338 students. The results revealed that the most prominent trend among media students towards using AI in learning is that AI helps improve the efficiency and speed of editing processes, improves the quality of content, and enhances the learning experience. The results also showed that the fields of employing AI in learning are editing and media writing, “producing and inventing new forms of media materials,” and discovering sources. The results showed that the most prominent disadvantages of employing AI in learning are weakening students’ ability to develop critical thinking skills and weakening the student’s direct human interaction with teachers or colleagues. It showed that the most important challenges facing media students in employing AI are the lack of awareness of the importance of using AI in education and the lack of a clear strategy in Jordanian universities for applying AI to learning.
Keywords: artificial intelligence AI, media learning, skills, students, attitudes.
