مجلة ريحان للنشر العلمي مجلة علمية، محكمة، شهرية، مفتوحة الوصول
إشهار المنتجات الدوائية والطبية ودوره في مكافحة الأمراض والأوبئة في المغرب خلال فترة الحماية
The advertising of medicines and therapeutic pharmaceutical products is unique. It differs from advertisements promoting other goods, products and services. However, advertising remains one of the means of promoting drug products and informing consumers of their existence, in the same way as the products used in their manufacture. Pharmaceutical companies rely on advertising to market their drug products, so that pharmacists, doctors and consumers in general are aware of them.
In Morocco, the history of the fight against disease is marked by the use of advertising to promote the eradication of epidemics and raise awareness of the need for vaccination to combat fatal diseases, more specifically malaria, rhinitis, plague, tuberculosis and trachoma, after Morocco suffered waves of epidemics that were repelled and treated with medicines, pharmaceutical products and vaccines.
Keywords: Pharmaceutical Products, Medicinal Products, Medical Preparations, Vaccination, Deadly Diseases, Epidemic Waves.
Khawla LAHBOUBI, PhD researcher, Modern History, University of Ibn Tofail Kenitra – MOROCCO
