الأربعاء , أبريل 17 2024

The advertising of medicinal and medical products and its role in the fight against diseases and epidemics in Morocco during the protectorate period

إشهار المنتجات الدوائية والطبية ودوره في مكافحة الأمراض والأوبئة في المغرب خلال فترة الحماية

The advertising of medicines and therapeutic pharmaceutical products is unique. It differs from advertisements promoting other goods, products and services. However, advertising remains one of the means of promoting drug products and informing consumers of their existence, in the same way as the products used in their manufacture. Pharmaceutical companies rely on advertising to market their drug products, so that pharmacists, doctors and consumers in general are aware of them.

In Morocco, the history of the fight against disease is marked by the use of advertising to promote the eradication of epidemics and raise awareness of the need for vaccination to combat fatal diseases, more specifically malaria, rhinitis, plague, tuberculosis and trachoma, after Morocco suffered waves of epidemics that were repelled and treated with medicines, pharmaceutical products and vaccines.

Keywords: Pharmaceutical Products, Medicinal Products, Medical Preparations, Vaccination, Deadly Diseases, Epidemic Waves.

Khawla LAHBOUBI, PhD researcher, Modern History, University of Ibn Tofail Kenitra – MOROCCO

تقييم المستخدمون: كن أول المصوتون !

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