دور قناة تمازيغت المغربية في تعميق الوعي الثقافي واللغوي الأمازيغي وتعزيز الهوية الثقافية في المغرب
This study aims to provide a comprehensive analysis of the role of the Moroccan Tamazight channel, in promoting Amazigh culture within the on increasing cultural and linguistic awareness, among the Amazigh population. The study utilized a data collection questionnaire to gather information from participants, with the primary objective of identifying the key television programs that effectively contribute to the dissemination of Amazigh culture and identity.
The results of the study have highlighted the esteemed position held by the Tamazight channel among its viewers. It has been found that the channel plays a substantial role in enhancing Amazigh linguistic awareness within the Moroccan society. Moreover, it significantly contributes to the preservation and promotion of Amazigh cultural identity through a diverse range of television programs. Notably, the program “special envoy”, has received substantial viewership and has played a pivotal role in introducing and promoting Amazigh culture.
Additionally, the Tamazight channel has been instrumental in fostering peaceful coexistence and facilitating cultural interaction among different communities with Moroccan society. The study also emphasizes the importance of expanding the channel’s presence to include social media platforms. This strategic move would enhance communication and engagement with diverse segments of society. This study contributes to a deeper understanding of the impact of media in fostering cultural awareness and harmony in Moroccan society.
Keywords: Tamazight TV Channel, Amazigh Culture, Identity, Media, Influence, Cultural and Linguistic Awareness.
Said MAMADI, PhD researcher, Faculty of Arts and Human Sciences Sayes, University of Sidi Mohamed Ben Abdellah Fez – MOROCCO