مجلة ريحان للنشر العلمي مجلة علمية، محكمة، شهرية، مفتوحة الوصول
الفروقات بين العلامة التجارية في القطاع الخاص والقطاع الثالث – دراسة مقارنة –
The study aimed to understand the differences between brands in tThe study aimed to understand the differences between brands in the third and private sectors, using a sample of 100 individuals. The results showed a positive relationship between brand and choosing to work in the third or private sector. For maximum benefit, it is recommended to develop marketing strategies centered on the brand, enhance communication with customers and employees, invest in training and skill development, foster organizational culture, pay attention to work-life balance, and strategically think about talent recruitment and development.
Keywords: Brand, Digital Marketing, Private Sector, Third Sector, Reputation, Narrative Marketing, Spiritual Marketing, Customers.
he third and private sectors, using a sample of 100 individuals. The results showed a positive relationship between brand and choosing to work in the third or private sector. For maximum benefit, it is recommended to develop marketing strategies centered on the brand, enhance communication with customers and employees, invest in training and skill development, foster organizational culture, pay attention to work-life balance, and strategically think about talent recruitment and development.
Keywords: Brand, Digital Marketing, Private Sector, Third Sector, Reputation, Narrative Marketing, Spiritual Marketing, Customers.
Muhammed EL AHMED, Master of business Administration, Mardin Artuklu University – TÜRKİYE
Jomaah ALMALA, Master of business Administration, Mardin Artuklu University – TÜRKİYE
Salah Aldin HAMAD, PhD in Economics and international relations, Mardin Artuklu University – TÜRKİYE
