مجلة ريحان للنشر العلمي مجلة علمية، محكمة، شهرية، مفتوحة الوصول
This research aims to explore the impact of customer voice on enhancing the competitiveness of private schools. Customer voice expresses a set of opinions and comments provided by customers about educational services, which can play a vital role in improving student performance. By using an analytical methodology based on studying real cases and field experiments, the research reviews how to apply customer relationship management concepts and adopt innovative strategies based on consumer opinions, which enhances the flexibility and ability of educational institutions to face competition. The research concludes that adopting interactive policies based on customer voice contributes significantly so that improving quality and innovation and increasing student loyalty to private schools. The study hypotheses included the existence of a significant relationship between listening to the customer voice and raising competitiveness, and its impact on enhancing this ability. the research problem was represented by the questions posed about the impact of the customer’s voice on the competitiveness of private schools in the Akkar province.
To achieve the objectives of the study, the descriptive, analytical method was used, and the applied method was used to collect and analyze data and test hypotheses through the questionnaire that was used, as a main tool for collecting information in the field of study variables. The study sample amounted to (403)
The results showed weak listening to the customer voice in schools, which negatively affects the diagnosis of problems, in addition to the lack of use of modern technologies and lack of budget. The study recommended the need to enhance means of communication with parents to improve their level of satisfaction with the services provided.
Keywords: Customer voice, Competitiveness, Educational institutions, Parents.
Khaled Abdul fatah MOUSSA
