السبت , سبتمبر 24 2022

Television Videos clips and Aspects of Cultural Globalization Analytical Study of a Sample of Songs Broadcasted in Arab Satellite Channels

الأغاني التلفزيونية المصورة ومظاهر العولمة الثقافية

دراسة تحليلية لعينة من الأغاني المصورة في الفضائيات العربية

This study aims to identify the aspects of cultural globalization embodied in the video songs broadcast by the Rotana channel. This paper seeks to recognize the way these songs work to promote cultural globalization, which has become one of the controversial issues in societies with cultural specificity such as the Arab society. To doing so, this piece of research is carried out based on the descriptive approach, as it also used the data collection tool, which is to analyze a sample of video clips the channel recently presented. The video clips were chosen intentionally in line with the objective of the study.

The most important findings of this study are: that the Arab songs represented as a cultural system and a media container, lack meaning and are mired in traditional slander. However, they are perfectly capable of transmitting cultural globalization, as they include a wide range of its manifestations by emphasizing the Western lifestyle, based on material consumption and the marketing of women as a female body that drives lusts. They also present a distorted and misleading picture of reality and promote manifestations of destruction within the Arab society; things that helps marginalizing its local and diverse culture.

Keywords: Video Songs, Cultural Globalization, Arab Satellite Channels

Dr. Nacira SAHNOUNE, Professor Lecturer A, Faculty of Information and Communication Sciences, University of Algiers 3 – ALGERIA

تقييم المستخدمون: كن أول المصوتون !

عن admin

شاهد أيضاً

Bitcoin currency its origins, concept, and challenges it faces and the position of Islamic law on it

عملة البتكوين Bitcoin نشأتها، مفهومها، التحديات التي تعترضها وموقف الشريعة الإسلامية من ذلك The digital …

اترك تعليقاً

لن يتم نشر عنوان بريدك الإلكتروني.

  • Visits Today: 137
  • Total Visits: 75537
  • Total Visitors: 1
  • Total Countries: 775