الخميس , فبراير 29 2024

The conceptual framework of the tourism sector and E-marketing

الإطار المفاهيمي لقطاع السياحة والتسويق الالكتروني

Technological progress and the development of the means of communication have contributed to highlighting modern marketing concepts that keep pace with this development. Since tourism is a service industry and it is affected by technological development that contributes to expanding its fields and diversifying its aspects, as it is based on marketing to continue and flourish, it was necessary to adopt a modern marketing principle, which is Electronic tourism marketing which plays an important role in achieving convergence between the tourism products offered by marketers and the desires and needs of tourists to be satisfied. This study presents the conceptual framework of the tourism sector and the tourism e-marketing.

Keywords: Tourism, Tourism e-marketing, Tourism product.

Nadia Bakaraki, Tourism marketing, Jinan University, Lebanon

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